Benefits
Star Customers are your marketing accelerators
Star Customers work as the catalyst for the onboarding of new users while also supporting the success of existing users
Gain new hot leads
Star Customers introduce products to potential customers while understanding their pains and needs, resulting in leads referred by Star Customers having a higher probability of purchase in a shorter lead time
Reach unapproachable segments
Star Customers introduce products to family and friends, actively post on SNS, enabling comapanies to reach segments that they normally cannot reach
Improve LTV by encouraging product usage of other users
Star Customers share their knowledge with the user community, helping users gain a better understanding of the product, leading to LTV improvement
Functions
Nurture Star Customers with KEEN Manager
Understand end-user acitivities, and suggest optimal actions
STEP 1
Aggregate
Collect, cleanse, and centralize scattered individual data
Automatically collect end-user data such as participation in user community events, SNS activities, community portal activities, and other individual data scattered across IT tools and the internet
STEP 2
Discover
Discover potential Star Customers by scoring and classification of user activities
Based on the collected data, end-user activity is scored and users are clustered according to activity trends. This allows companies to find end-users who are highly interested in the company (≒ potential Star Customers)
Scoring and clustering indicators are provided as templates based on our proprietary indicators developed through our experience.
STEP 3
Nurture
Recommend optimal measures based on end-user activity trends
Measures are recommended to nurture highly enthusiastic customers into Star Customers based on end-user activity trends.
We also offer consulting services.
STEP 4
Effectiveness measurement and reporting
Create reports that can be used for reporting to management and for collaboration with other departments
Dashboards show the number of Star Customers, the status of scores for the entire user community, and the current status and changes in the composition of each cluster. This data can be used as KPI and effectiveness measurement indicators for marketing activities.
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Learn more about KEEN Manager
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